The Business Development Manager (Thailand) is responsible for driving sales and market expansion for Agri-Tech solutions focused on horticulture and fruit tree crops. The role requires a blend of agricultural technical expertise, strong commercial acumen, and customer-facing skills. The manager will build relationships with growers, cooperatives, distributors, and agribusiness stakeholders while executing sales strategies that promote productivity, sustainability, and profitability for clients. Collaboration with agronomy, R&D, marketing, and product teams is essential to ensure successful product-market fit and regional growth.
Develop and execute sales strategies for horticulture and fruit tree segments.
Identify and engage new customers, dealers, and strategic partners.
Manage sales pipelines, forecast revenue, and ensure steady business growth.
Build strong relationships with farmers, nurseries, cooperatives, and agribusinesses.
Deliver technical presentations, demonstrations, and training to highlight product value.
Collect customer insights to support solution adaptation and product development.
Track market trends, competitor activities, and developments in horticulture and perennial crops.
Identify regional growth opportunities and design tailored go-to-market strategies.
Collaborate with marketing to plan campaigns, events, and digital outreach for the horticulture sector.
Work closely with agronomy, R&D, and product teams to ensure product relevance.
Support distributor training programs and strengthen channel performance.
Contribute to internal reporting, analytics, and continuous improvement initiatives.
Bachelor’s degree or higher in Agriculture, Agronomy, Horticulture, Agribusiness, or related fields.
3–5 years of experience in Agri-inputs or Agri-tech within horticultural crops.
Strong understanding of fruit tree crops such as durian, mango, citrus, banana, etc.
Proven track record of meeting or exceeding sales targets.
Excellent communication, negotiation, and presentation skills.
Ability to work independently and travel extensively across Thailand.
Strong business acumen and ability to position technical solutions commercially.
Proficiency in MS Office tools.
Agriculture knowledge, agronomy, horticulture expertise, fruit tree crop knowledge, sales strategy, business development, customer relationship management, technical presentations, product demonstrations, market research, market intelligence, negotiation, communication, consultative selling, channel partner management, distributor training, cross-functional collaboration, commercial acumen, MS Office proficiency, travel readiness.