Business Analyst, Salesforce (L2O & Q2C)

Overview

We are looking for a Lead-to-Order (L2O) Business Systems Analyst to join our GTM Systems practice. This role is ideal for someone passionate about sales operations, marketing technology, business process optimization, and Salesforce-based solutions. You will play a key role in designing and enabling end-to-end Lead-to-Order journeys, working closely with Sales, Marketing, Finance, and Technology stakeholders to support scalable growth.

 

Job Description

Key Responsibilities

• Own and enhance Lead-to-Order business processes, ensuring alignment between business objectives and system capabilities.

• Translate stakeholder goals into clear business and functional requirements, driving solution design and delivery.

• Design, configure, and where required, hands-on build Salesforce functionality and related GTM systems.

• Support and scale sales processes across lead management, opportunity lifecycle, quoting, and order flow.

• Manage delivery of projects and enhancements within your portfolio, with clearly defined success metrics. 

• Collaborate within GTM Systems and cross-functional teams to improve tools, processes, and system consistency.

• Participate in discovery of new capabilities, conduct impact analysis, and recommend tooling or architectural changes.

• Ensure strong security, governance, and data protection practices across systems.

• Support agile delivery, iterative improvements, and long-term system maintainability.

 

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Required Skills & Experience

• Demonstrated professional experience of 5+ years in the industry

• Strong experience balancing stakeholder needs, business objectives, and technical constraints.

• Proven ability to document business processes, functional requirements, and success metrics.

• Hands-on experience implementing and supporting Salesforce Sales Cloud and related GTM tools such as:

• Salesforce CPQ

• LeanData

• Outreach, Gong, or similar sales enablement platforms
  
  

• Deep understanding of Lead-to-Order (L2O) processes and revenue workflows.

• Strong communication skills with the ability to translate business needs into technical solutions.

• Ownership mindset, collaborative approach, and comfort working in ambiguity.

• Ability to build trusted relationships and resolve conflicts constructively.

 

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Certifications

• At least one Salesforce certification, such as:

• Salesforce Administrator

• Salesforce Certified CPQ Specialist

• Salesforce Business Analyst Certification

• Salesforce Sales Cloud Consultant Certification

 

Skills & Requirements

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