Sr Performance Marketing Manager

Overview

We are looking for a Performance Marketing Manager. This person will shape go-to-market strategy and own paid acquisition end to end platform strategy and execution, conversion rate optimization, landing page, measurement integrity, and creative direction. You will be expected to take on a portfolio of client accounts across multiple industries. The role suits someone who can grow efficiently from modest budgets and also has the experience to manage large, multi-account spend.

Job Description

Key Responsibilities:

• Turn GTM plans into executable paid acquisition roadmaps with clear funnel stages, KPIs, testing priorities, and milestones. Refine the approach as performance data comes in.

• Plan, launch, and optimize campaigns across Google Ads (AI Max, Search, PMax, Demand Gen, YouTube), Meta, LinkedIn, TikTok, and other relevant platforms, with a focus on qualified lead generation.

• Own conversion rate optimization across the funnel, from ad to landing page to form to CRM. Use data to form hypotheses, run A/B and multivariate tests, and turn findings into measurable gains in lead quality and cost per acquisition.

• Prototype landing pages. Work with design and development teams on structure, messaging, page speed, and form design.

• Build and maintain tracking with GA4 and Google Tag Manager, including event design, conversion setup, and attribution configuration.

• Manage offline conversion pipelines. This includes GCLID capture and syncing, enhanced conversions, and uploading, rescind CRM conversions to ad platforms.

• Use SQL and Python to query, clean, and analyze ads, traffic, engagement and CRM data, and diagnose performance and lead quality issues.

• Produce ad copy across platforms and formats. Give creative teams clear briefs, concepts, and iteration feedback based on performance data.

• Manage budgets, pacing, and forecasting across accounts. Report performance clearly to leadership and clients, with recommendations.

• Keep up with platform changes, privacy and signal-loss developments, and AI-driven campaign tools, and apply them to client strategy.

Requirements:

• 7-9 years of hands-on performance marketing experience, agency-side or multi-account preferred.

• Proven track record managing $100K to $500K in monthly ad spend across multiple platforms.

• Proven experience building and executing go-to-market strategies for B2B services or lead generation businesses, from market entry and audience definition through to channel launch and scale.

• Lead generation experience across multiple industries is strongly preferred.

• Deep working knowledge of Google Ads and Meta Ads Manager, plus practical experience with LinkedIn and TikTok.

• Strong command of GA4, Google Tag Manager, and conversion tracking architecture.

• Working proficiency in SQL and Python for analysis and automation.

• Hands-on experience with GCLID/offline conversion imports, enhanced conversions, and CRM integrations (HubSpot, Salesforce, or similar).

• Demonstrated CRO experience, with landing page tests and the results you achieved.

• Strong copywriting skills and the ability to direct creative based on performance insights.

• Experience with BigQuery, Looker Studio, or similar data and visualization tools.

• Familiarity with server-side tagging and Conversions API (CAPI) implementations.

Skills & Requirements

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