Overview
We are looking for an experienced Marketing Lead to drive end-to-end marketing strategy, brand positioning, demand generation, and growth initiatives. The ideal candidate will have experience marketing talent solutions, staffing, workforce, or technology services, leading marketing campaigns, managing teams, and collaborating with sales and leadership to achieve business objectives.
Job Description
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business goals.
- Lead brand positioning, awareness, and go-to-market initiatives.
- Plan and manage digital marketing campaigns across SEO, SEM, social media, email marketing, and paid advertising.
- Drive demand generation, lead acquisition, and pipeline growth for talent and technology service offerings.
- Develop marketing initiatives targeted at enterprise clients, hiring managers, and business decision-makers.
- Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
- Manage and mentor the marketing team while coordinating with external agencies and partners.
- Track campaign performance using KPIs, dashboards, analytics tools, and CRM platforms to optimize ROI.
- Collaborate closely with sales, recruitment, and leadership teams to execute integrated marketing campaigns.
- Manage marketing budgets and ensure effective utilization of resources.
Required Skills & Qualifications
- 4–10 years of marketing experience with at least 2+ years in a leadership role.
- Proven experience in marketing talent solutions, staffing services, workforce solutions, recruitment platforms, or technology service-based organizations.
- Strong expertise in digital marketing, demand generation, brand building, and performance marketing.
- Hands-on experience with marketing automation tools, CRM platforms, Google Analytics, and campaign management tools.
- Experience creating marketing strategies targeting enterprise clients and business decision-makers.
- Excellent communication, presentation, stakeholder management, and team leadership skills.
- Strong analytical and data-driven approach to measuring campaign effectiveness and marketing ROI.
- Experience working in a fast-paced talent marketplace, staffing, recruitment, or technology services environment with a focus on lead generation and business growth.
Skills & Requirements
Digital Marketing, Demand Generation, Lead Generation, Brand Positioning, Go-to-Market (GTM) Strategy, Performance Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Paid Campaigns, Google Analytics, CRM Tools, Marketing Automation, Campaign Management, Pipeline Growth, Marketing Analytics, Stakeholder Management, Team Leadership, Budget Management, Enterprise Marketing, Technology Services Marketing.
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