We are looking for a Growth Marketing Manager to own and scale our marketing-qualified pipeline. This role is accountable for turning strategy into measurable revenue impact by designing, executing, and optimizing multi-channel demand programs.
You will work closely with Marketing Operations, Offer Marketing, and Sales to ensure that every campaign is targeted, measurable, and aligned to business priorities.
This is a hands-on, outcomes-driven role for someone who is as comfortable with pipeline math as they are with experimentation and storytelling.
Own MQL (Marketing Qualified Leads) and pipeline contribution targets
Translate business and revenue goals into growth programs
Continuously optimize conversion rates across the funnel
Design and run multi-channel demand programs including:
Paid search and paid social
Account-based marketing (1:many and 1:few)
Webinars, virtual events, and gated content
Define campaign goals, target audiences, offers, and success metrics
Run experiments to improve reach, engagement, and efficiency
Partner with sales to identify ICPs and priority accounts
Build coordinated plays for buying groups and decision-makers
Leverage intent signals and account engagement data to focus spend
Work with Offer Marketing to align messaging and positioning
Partner with Content to define asset requirements and narratives
Collaborate with Marketing Operations on:
Lead scoring and routing
Attribution and reporting
Funnel optimization
Monitor and report on:
MQL → SQL conversion
Pipeline creation and influence
CAC, CPL, and ROI by channel
Use insights to scale what works and stop what doesn’t
7–12 years of IT Services/ B2B growth or demand marketing experience
Proven track record of driving pipeline, not just leads
Experience marketing IT services, SaaS, or enterprise technology
Strong understanding of:
Funnel metrics and attribution
Paid media and ABM strategies
Lead lifecycle and conversion optimization
Hands-on experience with marketing automation and CRM platforms (HubSpot preferred)
Experience with ABM or intent platforms (e.g., 6sense, Demandbase, Apollo)
Experience partnering closely with sales teams in complex buying cycles
Comfort working in a scaling or high-growth environment
Growth Marketing, Demand Generation, Pipeline Management, Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), Funnel Optimization, Conversion Rate Optimization, Campaign Strategy, Multi-Channel Marketing, Paid Search, Paid Social, Account-Based Marketing (ABM), Webinar Marketing, Virtual Events, Gated Content Strategy, ICP Targeting, Persona-Based Marketing, Intent Data Analysis, Account Engagement Strategy, Cross-Functional Collaboration, Offer Marketing Alignment, Content Strategy, Marketing Operations Coordination, Lead Scoring, Lead Routing, Marketing Attribution, Performance Marketing, Pipeline Analytics, CAC Management, CPL Management, ROI Analysis, Marketing Automation, HubSpot, CRM Management, Experimentation, Data-Driven Marketing, B2B Marketing, IT Services Marketing, SaaS Marketing