We are looking for a Digital Marketing Specialist with experience in Forex, CFD, or Financial Services to drive high-quality lead generation and optimize digital marketing campaigns across multiple channels. The role focuses on improving conversion rates, maximizing ROI, and scaling revenue through data-driven performance marketing strategies.
Key Responsibilities
Plan, execute, and optimize multi-channel digital campaigns (Meta, Google, YouTube, Native)
Drive high-intent lead generation for live trading accounts
Build and manage conversion funnels (Landing Pages KYC Deposit)
Optimize CPL, CPA, and deposit conversion rates
Develop ad creatives and messaging aligned with financial compliance standards
Manage and scale budgets efficiently across different geographies
Work closely with CRM and sales teams to improve lead quality and retention
Analyze campaign performance and implement data-driven improvements
Test new angles, hooks, and offers (e.g., gold/oil trends, market volatility campaigns)
Requirements
Proven experience in Forex / CFD / Financial Services marketing (mandatory)
Strong understanding of:
Trader acquisition funnels
Demo KYC Deposit conversion optimization
High-quality lead generation (not volume-based spam leads)
Hands-on experience with:
Meta Ads & Google Ads (advanced level)
Tracking tools (GA4, GTM, Pixels, conversion APIs)
Experience working with regulated entities or compliance-heavy environments
Ability to create high-converting ad copy and campaign angles
Strong analytical mindset with a focus on ROI
What Were Looking For:
Someone who thinks beyond clicks and leads” and focuses on real revenue impact
Ability to identify winning campaigns and scale aggressively
Understanding of global markets (MENA, EU, Africa preferred)
Creative mindset with a performance-driven approach
Nice to Have:
Experience with MT5-related funnels or broker-side marketing
Knowledge of payment flows and onboarding friction points
Experience working with CRM systems and lead scoring
Digital Marketing, Performance Marketing, Lead Generation, Forex Marketing, CFD Marketing, Financial Services Marketing, Meta Ads, Google Ads, YouTube Ads, Native Advertising, Campaign Management, Multi-Channel Campaigns, Conversion Funnel Optimization, Landing Pages, KYC, Deposit Conversion, Conversion Rate Optimization (CRO), Cost Per Lead (CPL), Cost Per Acquisition (CPA), Ad Copywriting, Creative Strategy, Budget Management, Geographic Campaign Management, CRM, Lead Scoring, Lead Nurturing, Customer Retention, Campaign Analytics, Data Analysis, ROI Optimization, A/B Testing, Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, Compliance Marketing, Performance Analysis, Trader Acquisition, Demo Account Acquisition, Marketing Automation, MT5, Payment Flows, User Onboarding, Market Research, Revenue Growth, Digital Advertising, MENA Market, European Market, African Market