Looking for a CIM Campaign Developer / Analyst with experience in marketing automation and campaign execution. The role requires hands-on experience with platforms such as SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign, or HCL Unica, along with strong SQL, RDBMS, HTML, CSS, JavaScript, API, and personalization skills. Experience with Jira/Confluence, campaign workflows, audience segmentation, A/B testing, and campaign performance analysis is preferred. Strong communication and project management skills are also required.
ROLE OBJECTIVE
Expertise in Design, develop, and launch campaigns as per briefing document.
Build and manage campaign workflows across platforms (Email, SMS, App Notification, etc.)
Strong proficiency in SQL and relational databases.
Prior experience with project management and tracking using tools like Jira.
Implement audience segmentation, content personalization, and automation logic
Create campaign templates.
Monitor campaign performance, analyse data, and optimize workflows/campaigns.
Conduct A/B testing and experimentation to improve messaging and delivery.
Collaborate with creative, data, and onshore teams to ensure smooth execution.
Education and Qualifications
Bachelor’s degree in computer engineering and/or a minimum of 2-3 years of equivalent work experience.
Experience with marketing automation tools, CRMs, or campaign platforms.
Strong understanding of campaign lifecycle management.
Good to have relevant Campaign certifications.
Work Experience
2-3 years of relevant experience
Technical / Professional Skills
Hands on experience on any of following (SAP Emarsys, Salesforce Marketing Cloud, Adobe campaign, HCL UNICA) (Preferred)
Database/Data model Understanding, SQL, RDBMS
API usage understanding/configuration.
HTML, CSS, JS
Dynamic content/Personalized content in Email/Inapp Channel.
JIRA & Confluence.
Programming languages exposure and API handling.
Litmus, CMS, DAM.(good to have)
Others
Excellent project management and communication skills
Strong content review, HTML & Web Development skills.
Database Management/Data model understanding, HTML,CSS, JS, MA exposure (Adobe Campaign Classic) Marketing automation concepts, including workflows, triggers, and dynamic content, Programming exposure, API Integration