SEO, GEO & Brand Expert

Overview

We are seeking a highly experienced SEO, GEO & Brand Expert to own and drive our organic growth strategy end-to-end.

This is a hands-on, independent role for an SEO professional who can take ownership of a domain, target audience, and business goal with minimal supervision. The role combines technical SEO, content strategy, Generative Engine Optimization (GEO), AI-powered content production, brand visibility, and B2B lead generation.

The ideal candidate will be responsible for ensuring the brand is highly visible across both traditional search engines and AI-powered answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and similar platforms.

The primary focus will be on generating qualified organic pipeline from CTOs, CIOs, CDOs, VP Engineering, and other senior technology decision-makers at mid-market consumer companies, primarily in the US market.

Success will be measured not simply by rankings or traffic, but by organic MQLs, SQLs, pipeline, and revenue impact.

Job Description

Key Responsibilities:

1. B2B SEO & GEO Strategy
● Own the end-to-end organic growth strategy focused on generating qualified B2B pipeline.
● Develop SEO strategies targeting CTOs, CIOs, CDOs, VP Engineering, and other technical decision-makers.
● Build topical authority and keyword strategies aligned with executive-level and technical search intent.
● Develop organic strategies across the complete funnel: Awareness → MQL → SQL → Opportunity → Revenue.
● Own GEO (Generative Engine Optimization) strategy to improve brand visibility, accuracy, mentions, and citations across AI answer engines.
● Optimize content and website structure for platforms such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and emerging AI search surfaces.
● Identify opportunities to increase brand share of voice across traditional and AI-powered search.
● Partner with Sales and RevOps teams to align SEO-generated leads with MQL/SQL definitions, lead scoring, and sales hand-off criteria.
● Continuously identify new organic growth opportunities and experiment with emerging SEO/GEO strategies.

2. Technical & On-Page SEO
● Own technical SEO activities end-to-end, including:
○ Crawlability
○ Indexation
○ Site architecture
○ Internal linking
○ Core Web Vitals
○ Structured data/schema markup
○ Canonicalization
○ Technical site health
● Conduct comprehensive technical SEO audits and independently identify and resolve issues.
● Perform keyword research, competitive analysis, search-intent analysis, and content-gap analysis.
● Develop keyword maps and content strategies across different stages of the B2B funnel.
● Own on-page optimization including:
○ Title tags
○ Meta descriptions
○ Headers
○ Content structure
○ Internal links
○ Search intent alignment
○ Entity optimization
● Develop and execute off-page SEO strategies, including backlink acquisition, digital PR, partnerships, and authority building.
● Diagnose ranking drops, crawl issues, indexation problems, and organic traffic declines.
● Monitor and respond proactively to Google algorithm updates and changes in AI search/answer experiences.
● Support international and multi-domain SEO initiatives where applicable.

3. AI-Powered Content Production
● Use Claude, ChatGPT, and other GenAI tools hands-on for content ideation, research, drafting, structuring, and optimization.
● Produce high-quality content assets including:
○ Whitepapers
○ Landing pages
○ Blogs
○ Thought-leadership articles
○ Executive-level content
○ Research-led content
○ SEO/GEO-focused content
● Build and refine AI prompt workflows, templates, and content systems to increase content velocity without compromising quality.
● Ensure AI-assisted content maintains:
○ Accuracy
○ Originality
○ Brand voice
○ Editorial quality
○ SEO relevance
○ GEO relevance
● Own quality control and final optimization of AI-assisted content before publishing.
● Fact-check and edit AI-generated content to ensure credibility and executive-level quality.
● Work closely with designers, writers, and subject-matter experts to convert AI-assisted drafts into polished, publish-ready assets.
● Continuously test new GenAI tools, workflows, and approaches to improve content production efficiency.

4. Brand Visibility & AI Search Presence
● Own and improve the brand's organic search presence and digital reputation.
● Monitor brand mentions, citations, sentiment, and visibility across traditional search and AI answer engines.
● Identify gaps in how AI platforms understand and represent the brand.
● Develop strategies to improve the accuracy and prominence of brand representation within AI-generated answers.
● Track brand visibility and share of voice against key competitors.
● Work across content, SEO, and marketing functions to maintain a consistent brand voice.
● Identify opportunities through digital PR, authoritative content, partnerships, and thought leadership to strengthen brand authority.

5. Analytics, Attribution & Performance
● Build and maintain organic growth dashboards using tools such as GA4, Google Search Console, Looker Studio, or similar platforms.
● Track and analyze:
○ Organic MQLs
○ Organic SQLs
○ MQL-to-SQL conversion
○ Organic pipeline
○ Revenue attributed to organic channels
○ Keyword visibility
○ Search share of voice
○ AI visibility
○ Brand mentions and citations
● Implement and monitor conversion tracking, UTM structures, and attribution for organic campaigns.
● Integrate organic performance data with CRM and marketing automation systems where applicable.
● Provide regular performance reports to leadership with clear insights into:
○ What is working
○ What is not working
○ Why performance is changing
○ Where the next growth opportunity lies
● Measure SEO and content performance based on business outcomes rather than vanity metrics.

6. Cross-Functional Collaboration
● Collaborate closely with Sales, RevOps, Content, Design, Performance Marketing, and Product/Subject-Matter Experts.
● Align organic strategy with broader demand-generation and revenue objectives.
● Work with Sales teams to understand buyer pain points and search behavior of target personas.
● Partner with RevOps to ensure organic leads are properly tracked through the funnel.
● Collaborate with content and design teams to create high-impact assets for executive audiences.
● Communicate SEO/GEO performance, opportunities, and recommendations clearly to business stakeholders.

Qualifications & Experience:
1. Bachelor's degree in Marketing, Communications, Business, Technology, or a related field.
2. 8+ years of hands-on SEO / Organic Growth experience.
3. Proven experience independently owning and executing an end-to-end SEO strategy.
4. Strong expertise in:
● Technical SEO
● On-page SEO
● Off-page SEO
● Keyword research
● Content strategy
● Technical audits
● Search intent
● Competitor analysis
5. Working knowledge of GEO (Generative Engine Optimization) and how content is surfaced, interpreted, mentioned, and cited by AI answer engines.
6. Hands-on experience with ChatGPT, Claude, and other GenAI tools for real-world content production.
7. Strong proficiency with GA4 and Google Search Console.
8. Strong working knowledge of SEO platforms such as:
● Ahrefs
● SEMrush
● Screaming Frog
● Or equivalent SEO tools
9. Strong understanding of conversion tracking, UTM structures, attribution, and organic funnel measurement.
10. Excellent writing, editing, and content optimization skills.
11. Ability to develop and refine long-form, technical, executive-level content.
12. Prior experience with B2B SEO and lead-generation content targeting senior technology personas is strongly preferred.
13. Experience working with long, multi-touch B2B sales cycles and connecting organic activity to MQL, SQL, pipeline, and revenue outcomes.
14. Strong understanding of search algorithm changes and evolving AI search experiences.
15. Ability to work independently, prioritize initiatives, and drive outcomes with minimal supervision.

Skills & Competencies
● Expert-level SEO strategy and execution.
● Strong technical SEO troubleshooting capabilities.
● Strong understanding of GEO and AI-powered search.
● B2B demand generation and organic pipeline expertise.
● Strong content strategy and editorial capabilities.
● Hands-on proficiency with ChatGPT, Claude, and GenAI workflows.
● Strong analytical and data-driven mindset.
● Excellent understanding of organic conversion funnels and attribution.
● Strong competitive research and gap-analysis skills.
● Ability to translate SEO insights into measurable business outcomes.
● Strong written and verbal communication skills.
● Highly self-driven and comfortable operating independently.
● Strong ownership mentality with a business-first approach.
● Curious, experimental, and proactive about emerging SEO, AI, and content trends.
● Ability to identify the next growth lever without waiting for direction.

Nice to Have:
● Experience with digital PR and strategic link-building campaigns.
● Experience building topical authority websites/domains from scratch.
● Familiarity with schema markup, structured data, HTML, and basic JavaScript.
● Experience with HubSpot, Salesforce, Marketo, or similar CRM/marketing automation platforms.
● Experience building Custom GPTs, Claude Projects, AI prompt libraries, or automated content workflows.
● Experience with international SEO or multi-domain SEO.
● Experience working with US-focused B2B marketing campaigns.
● Experience marketing to enterprise technology decision-makers.

Key Performance Indicators (KPIs):
● Organic MQLs: Qualified leads generated through SEO/GEO-driven content and organic channels.
● Organic SQLs: Sales-qualified leads generated from organically sourced traffic and content.
● MQL-to-SQL Conversion: Quality and conversion rate of organic leads.
● Pipeline Contribution: Revenue pipeline attributable to organic initiatives.
● Closed-Won Revenue: Revenue directly or indirectly traceable to organic/content-led initiatives.
● Search Visibility: Keyword rankings, organic share of voice, and relevant search visibility.
● AI Visibility: Brand mentions, citations, and representation across AI answer engines.
● Content ROI: Pipeline and revenue contribution generated by content assets.

Values:
● Get stuff done
● Move fast with purpose
● Win with ideas
● Sweat the details
● Deliver great customer experiences
● Make your teammate successful

Perks:
● Health Insurance
● Kwench Library (Klib)
● Employee Assistance Program (Free Counseling Service)
● Hybrid Work Model
● Flexi Reimbursement Basket
● Paid Time off
● Level up your skills with company-based sponsorship.
● Tech reimbursement

Skills & Requirements

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