Associate Director - Outbound Lead Generation

Overview

We are seeking an experienced and results-driven Associate Director – Outbound Lead Generation to lead outbound prospecting and accelerate pipeline growth across the US market. This is a strategic, hands-on leadership role focused on building a strong outbound engine, engaging senior decision-makers, generating qualified sales opportunities, and driving pipeline contribution across enterprise and mid-market accounts.

The ideal candidate will bring extensive experience in B2B technology sales development and outbound lead generation, with the ability to define prospecting strategies, identify high-value accounts, optimise outreach performance, and build scalable lead-generation processes. The role requires strong leadership, analytical thinking, and collaboration with Sales, Pre-Sales and Solutions teams to support business growth across Technology, Commerce, Manufacturing and Healthcare sectors.

Job Description

Key Responsibilities:

1. Outbound Prospecting & Lead Generation
● Identify and engage CIOs, CTOs, COOs, CMOs, Vice Presidents, Directors, and other C-level decision-makers within target accounts.
● Execute multi-channel outbound campaigns through cold calls, emails, LinkedIn outreach, referrals, and other prospecting channels.
● Generate qualified meetings and sales opportunities for the sales team.
● Build and maintain a healthy pipeline of prospects across assigned industries and territories.
● Consistently achieve outbound activity, meeting-generation, and opportunity-creation targets.
● Contribute directly to pipeline creation through strategic prospecting and account penetration.

2. Account Research & Targeting
● Research targets companies and key stakeholders across Healthcare, Retail, Manufacturing, and Technology sectors.
● Identify buying signals such as leadership changes, funding rounds, digital transformation initiatives, acquisitions, technology investments, and expansion activities.
● Develop and maintain high-quality prospect lists using LinkedIn Sales Navigator, Apollo, ZoomInfo, and other sales intelligence platforms.
● Prioritize accounts based on ICP fit, buying intent, business relevance, and opportunity potential.
● Conduct detailed account research to improve personalization and conversion rates.

3. Outreach Strategy & Personalization
● Craft personalized outreach messaging tailored to executive-level decision-makers.
● Design, execute, and optimize multi-touch outbound sequences across email, phone, and LinkedIn.
● Conduct A/B testing on messaging, subject lines, call scripts, and outreach cadences.
● Continuously refine prospecting strategies to improve response rates, meetings booked, and pipeline contribution.
● Leverage account insights and buyer intelligence to increase engagement and conversion effectiveness.

4. CRM Management & Reporting
● Maintain accurate prospect, account, and activity data within CRM systems.
● Track and report key outbound metrics including outreach volume, response rates,meetings booked, opportunities created, and pipeline contribution.
● Ensure data hygiene and compliance with CRM processes.
● Manage prospect lifecycle tracking and maintain accurate pipeline visibility.
● Provide regular performance updates and actionable insights to sales leadership.

5. Collaboration & Market Intelligence
● Partner with Sales, Pre-Sales, and Solutions teams to understand target markets, offerings, and value propositions.
● Ensure seamless handoff of qualified opportunities to the sales team.
● Share prospect feedback, market insights, and competitive intelligence.
● Collaborate on account-based prospecting and strategic outreach initiatives.
● Contribute to continuous improvement of outbound processes, messaging, and campaign effectiveness.

Qualifications & Experience:
● Bachelor's Degree in Business, Marketing, Communications or a related field.
● 10–15 years of relevant experience in B2B outbound lead generation, sales development,business development, demand generation or outbound prospecting.
● Demonstrated experience leading outbound lead-generation strategies and driving measurable pipeline growth in the US market.
● Strong track record of generating qualified meetings and sales opportunities through cold outreach.
● Experience managing or mentoring teams, setting KPIs and driving performance against lead-generation targets.
● Strong hands-on understanding of US market prospecting and engagement with US-based decision-makers.
● Mandatory experience in technology products, technology services, SaaS, IT services, digital transformation, consulting services or enterprise software.
● Experience targeting enterprise and mid-market organisations and engaging senior executive stakeholders.
● Proven ability to build scalable outbound processes, optimise campaigns and improve lead-to-opportunity conversion.
● Excellent English communication, stakeholder management and analytical skills.

Skills & Competencies:
● Outbound Lead-Generation Strategy
● B2B Sales Development & Pipeline Generation
● US Market Prospecting
● Enterprise Account Targeting & ICP Development
● Cold Calling, Email Outreach & LinkedIn Prospecting
● Executive-Level Engagement
● Account-Based Prospecting (ABM)
● LinkedIn Sales Navigator, Apollo & ZoomInfo
● CRM Management & Sales Intelligence Tools
● Campaign Strategy & Outreach Optimisation
● Lead Qualification & Opportunity Creation
● Team Leadership, Coaching & Performance Management
● KPI Development, Reporting & Data Analysis
● Pipeline Tracking & Conversion Optimisation
● Market Intelligence & Competitive Analysis
● Cross-Functional Collaboration & Stakeholder Management

Values:
● Get stuff done
● Move fast with purpose
● Win with ideas
● Sweat the details
● Deliver great customer experiences
● Make your teammate successful

Perks:
● Health Insurance
● Kwench Library (Klib)
● Employee Assistance Program (Free Counseling Service)
● Hybrid Work Model
● Flexi Reimbursement Basket
● Paid Time off
● Level up your skills with company-based sponsorship.
● Tech reimbursement.

Skills & Requirements

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