Established in 2010 to meet the growing technology needs of agencies in the UK and the Middle East, Luminescent Digital provides digital project support and software development teams to a broad range of companies based across the EMEA and APAC regions. Luminescent Digital has now become fully integrated into the Service plan Agency Group and is represented in 34 countries worldwide.
Responsibilities :
Work in an interdisciplinary team of specialists in marketing/media, statistics/analysis and consulting.
Design and implementation of onsite tracking for our clients based on data layer and tag management systems (Google Tag manager and Adobe Launch).
Creation of reports and dashboards using Google Analytics and Adobe Analytics, insights extraction with recommendations for business actions.
Integration of 3rd party advertising and retargeting pixels with Google Tag Manager,Adobe Launch and Tealium.
Customer Journey analysis and correlation of tracking data with other data sources from the online and offline domain (i.e. CRM data, seasonality and climate data).
Creation of user profiles for targeted communication with data management platforms.
Education and Qualifications :
(Technical) university degree in a suitable field with a focus on data analytics, digital marketing or a comparable qualification.
Work Experience:
3+ years of professional experience in the domain of analytics.
Technical / Professional Skills:
Knowledge of data science and marketing/media business are beneficial.
Very good knowledge in Adobe Analytics Implementation as well as one of the tag management systems Adobe Launch.
Good knowledge of JavaScript and HTML is desirable.
Advanced knowledge of MS Office products, especially Excel.
Others:
Should have excellent communication skills.
Good German or English skills complete your profile.
Strong analytical capabilities, ability to interpret requirements, and provides business recommendations to mitigate business and operational risks.
Adobe Launch, Adobe Implementation, JavaScript.